So what do they do ? They buy them lots of junky toys so they can give their child that brief five minutes of happiness.
This product is marketed to children because it might just look like a typical barbie but its SO much more.Bettys hair doesnt get all knotty like a barbie dolls and Bettys clothes are so much easier to change. They use very bright colors to first attract childrens attention, they also show other little girls playing with the doll so i believe this product is more marketed to little girls then boys because at age ten boys are playing with cars and power rangers ( hopefully). They also use the catch phrase " she comes apart but shes so together" now at age ten im not really sure what that means but i want that!
I think they use three different appeals in this advertisement the first one being you will join a wonderful group of people by showing other little girls playing with the doll. They also use being rewarded and finding satisfaction now as adults i dont think these would apply but as a child most of the time one of the first things a parent will say to their child to make them shut up is if your good you get a toy and if this advertisement happen to come in within the past coupld day im going to go with the child will probably want this, and when the child does play with this they will have their own odd type of satisfaction.
For the most part this commerical is realistic they just dont mention that once you have the doll all dressed up and ready to play with that her arm will fall off and youll have to put it back on ....and then her leg ...and then her shoes ect... and all those wonderful knots you tied in bettys hair to put all the beads in hair are probably going to come undone in about two minutes.
Marketers want you to believe this is better then barbie that this is the new doll that you must have. They want you to believe that every other little girl is playing with this doll and if your not then clearly there must be something wrong with you.Bettys in and Barbie is out
